SmartCPM is a CPM model with an integrated pricing formula that automatically optimizes the bid of your campaign based on competition on the slice of your targeting.
After you have chosen the SmartCPM pricing model for your campaigns, you need to set a maximum price (CPM bid) that you are willing to pay per 1000 impressions. However, you will pay slightly or considerably less than your chosen rate.
An algorithm sets different bids for each ad zone according to overall demand and competition on your targeting, but none of them can exceed the ceiling price of your SmartCPM campaign’s bid.
After a while, a SmartCPM campaign is adjusted automatically, and a CPM cost you pay is optimized according to an average bid on the slice of your campaign’s targeting.
This way, you pay less for the traffic that you receive.
Moreover, with our recent update, you can now use the {cost} token with your target URL and track impressions’ cost on your side:
When you click on ‘{cost}’ below the ‘Target URL’ settings, this token is automatically included in your TargetURL, so that you just need to add it to your tracking solution’s settings. And then you’re ready to go!
Please note that you need to choose CPC in your tracker’s settings to be able to track impressions’ cost.
- What is the difference between CPM and SmartCPM?
- Of course, optimization!
What is more, the SmartCPM pricing model helps to determine a CPM bid level that is most appropriate for every zone your campaign is running on!
Start working with SmartCPM now, and let the formula optimize your expenses!